


















-
MOST GUYS BUY WATCHES. YOU'LL BUILD YOURS.
You know that feeling when you finish building something with your own hands? That deep satisfaction of creating something beautiful and functional? That's why we curated this kit.
-
YOUR COMPLETE WATCHMAKING WORKSHOP
We're talking German-curated 316L submarine steel. Japanese Seiko automatic movement. Sapphire crystal that laughs at scratches. Ceramic bezel that stays perfect forever.
-
BUILD ENDLESS DIFFERENT STYLES
Let your creativity run freely and create your own custom watch using all the components included in the kit.
WHY THIS IS FOR YOU
-
JAPANESE SEIKO MOVEMENT
Your watch is powered by a mechanical Seiko movement. Seiko has been building movements for hundreds of years. Precision and reliability is guaranteed.
-
GERMAN-CURATED PRECISION
Submarine-grade 316L steel. Sapphire crystal. Each component hand-selected for durability and beauty. This isn't hobby-grade—it's luxury-grade.
-
PROFESSIONAL WATCHMAKER TOOLS
Precision screwdrivers, anti-magnetic tweezers, magnifying loupe. The same tools professional watchmakers use. Keep them forever, build more watches.
-
FOOLPROOF BUILD PROCESS
No micro-fiddling. No impossible steps. Just pure satisfaction as you assemble precision-engineered components into something beautiful. 2-3 hours of focused creation.
-
BRAGGING RIGHTS INCLUDED
"I built this myself" hits different than "I bought this." Every compliment becomes a story. Every glance at your wrist reminds you what you're capable of creating.
-
ZERO-FAILURE GUARANTEE
Can't complete it? We'll build it for you and send it back. (Though in 1,500+ kits, everyone's succeeded so far. You will too.)

SUCCESS GUARANTEED: WE'LL BUILD IT FOR YOU
Some people worry they'll mess up their first build. We get it.
So, if you follow our step-by-step manual and still can't get your watch ticking, just send us the parts back.
We'll assemble them for you and send you back the finished watch - you just cover shipping and processing.
So far though, no one has needed this. Out of over 1500 builders every single one was able to assemble their watch successfully.
- Simon, Founder
COMMON QUESTIONS ANSWERED
I've never built anything like this. What if I mess up?
This kit is designed for successful men who value quality, not watchmaking experts. If you can follow instructions and enjoy working with your hands, you'll love this. The process is methodical, not fiddly. And we include spare parts for the tiny components.
How long does it actually take?
2-3 hours of focused building time. Most men split it over two sessions - movement assembly one evening, case assembly the next. No rush. Savor the process.
Are these real luxury components?
Absolutely. German-curated 316L submarine steel, Japanese Seiko automatic movement, scratch-proof sapphire crystal. The same materials used in $1,200+ retail watches. Quality you can feel and see.
What if I can't complete it?
Our zero-failure guarantee covers you. Send back the parts, we'll assemble them professionally and return your finished watch. Though in 1,500+ kits, everyone's succeeded. You will too.
Does this make a good gift?
Perfect gift!
Your recipient gets three presents in one - the building experience, the finished luxury watch and a beautiful watch roll to store it.
What's included – do I need anything else?
Everything's included.
No extra tools or parts needed.
Just find good lighting and start building.
Is this actually worth the money?
You're getting a complete luxury watch plus professional tools for less than one quality watch costs retail. But the real value? The pride of wearing something you built. That's priceless.